At Solid Start, we understand that modern auto care professionals face the daily challenge of maximizing bay throughput without sacrificing premium vehicle care. That's why our goal is to exceed expectations in everything we do!
When you are a part of the True Brand family, you are plugged into a full-service, premium automotive chemical manufacturer that formulates, produces, and distributes a complete line of professional preventative maintenance additives, cleaners, and fluids engineered to extend the life of critical system components, turn bays faster, and grow your margins bigger.
Backed by our cutting-edge in-house research and development, our advanced chemical solutions deliver true quality and profit without slowing down your technicians. As a proudly female-owned and family-operated company, our focus is on more than just preventative maintenance - we are dedicated to building a solid partnership and unshakeable trust with every shop we serve. We support your continued success beyond the service drive with our unmatched, comprehensive True Training program, plus dedicated Equipment Programs and highly customizable private label programs.
Ready to unlock your bay's true potential?
Visit our team at Booth #V4038 and Joe's Garage Bay 1 to see our industry-leading solutions in action!
Welcome to AAPEX 2026!
Welcome to AAPEX 2026!
At Solid Start, we understand that modern auto care professionals face the daily challenge of maximizing bay throughput without sacrificing premium vehicle care. That's why our goal is to "Exceed Expectations in Everything We Do!"
When you are a part of the True Brand family, you are plugged into a full-service, premium automotive chemical manufacturer that formulates, produces, and distributes a complete line of professional preventative maintenance additives, cleaners, and fluids engineered to extend the life of critical system components, turn bays faster, and grow your margins bigger.
WHY TRUE BRAND?
Ready to unlock your shop's true potential?
Visit our team at Booth #V4038 and Joe's Garage Bay 1 to see our industry-leading solutions in action.
EQUIPMENT PROGRAMS
There’s nothing like having the right tool for the job. We have available all necessary tools and equipment and can continue to monitor your needs to make adjustments. All tools and equipment can be provided and are guaranteed for the life of the shop.
EQUIPMENT PROGRAMS
There’s nothing like having the right tool for the job. We have available all necessary tools and equipment and can continue to monitor your needs to make adjustments. All tools and equipment can be provided and are guaranteed for the life of the shop.
Unmatched Professional Training
TRUE BRAND UNIVERSITY
We are committed to training automotive professionals and believe that “Our Best Customer is an Educated Buyer.” Our goal is more than a simple transfer of information, but rather to offer training that leads to greater results. Our trainers have decades of real-world experience working in the industry as service advisors, technicians, and service managers, allowing us to deliver comprehensive training through multiple methods, including:
- Hands-On Training
- In-Store Training
- Classroom Training
- Industry-Leading Online Training
UNMATCHED PROFESSIONAL TRAINING
TRUE BRAND UNIVERSITY
We are committed to training automotive professionals and believe that “Our Best Customer is an Educated Buyer.” Our goal is more than a simple transfer of information, but rather to offer training that leads to greater results. Our trainers have decades of real-world experience working in the industry as service advisors, technicians, and service managers, allowing us to deliver comprehensive training through multiple methods, including:
- Hands-On Training
- In-Store Training
- Classroom Training
- Industry-Leading Online Training
RESEARCH & DEVELOPMENT
Through extensive work in our R&D department, we have been able to stay in tune with the ever-changing world of automobiles. Whether it’s changes in vehicle designs or the introduction of new motor oil specifications, Solid Start continues to provide industry leading products today and for tomorrow.
RESEARCH & DEVELOPMENT
Through extensive work in our R&D department, we have been able to stay in tune with the ever-changing world of automobiles. Whether it’s changes in vehicle designs or the introduction of new motor oil specifications, Solid Start continues to provide industry leading products today and for tomorrow.
PRIVATE LABEL PROGRAMS
Our private label programs empower you to put your name on our professional automotive solutions, building powerful brand equity with every service. By offering proven formulations under your own label, you elevate your business's professional image and foster brand loyalty that keeps customers returning directly to your bays. Each private label program is individually tailored to your business, strategically designed to give your shop a competitive edge, and drive highly profitable revenue directly to your bottom line.
PRIVATE LABEL PROGRAMS
Our private label programs empower you to put your name on our professional automotive solutions, building powerful brand equity with every service. By offering proven formulations under your own label, you elevate your business's professional image and foster brand loyalty that keeps customers returning directly to your bays. Each private label program is individually tailored to your business, strategically designed to give your shop a competitive edge, and drive highly profitable revenue directly to your bottom line.