

WHY TRUE BRAND!
We are the manufacturer supplying over 150 premium products to Quick Lubes, Tire Service Centers, and Dealerships in over 11 countries. We offer comprehensive training, equipment programs, incentives, promotions, and much more.
Watch the videos below to learn more about who we are, what we do, and what separates us. We look forward to seeing you soon!
WHY TRUE BRAND!
We are the manufacturer supplying over 150 premium products to Quick Lubes, Tire Service Centers, and Dealerships in over 11 countries. We offer comprehensive training, equipment programs, incentives, promotions, and much more.
Watch the videos below to learn more about who we are, what we do, and what separates us. We look forward to seeing you soon!
EQUIPMENT PROGRAMS

There’s nothing like having the right tool for the job. Talk to us today about the equipment program that fits your needs.
EQUIPMENT PROGRAMS

There’s nothing like having the right tool for the job. Talk to us today about the equipment program that fits your needs.

Unmatched Professional Training
We are committed to training automotive professionals and believe that “Our Best Customer is an Educated Buyer.” Our goal is more than a simple transfer of information, but rather to offer training that leads to greater results. Our trainers have decades of real-world experience working in the industry as service advisors, technicians, and service managers, allowing us to deliver comprehensive training through multiple methods, including:
TRUE BRAND UNIVERSITY
- Hands-On Training
- In-Store Training
- Classroom Training
- Industry-Leading Online Training


UNMATCHED PROFESSIONAL TRAINING
We are committed to training automotive professionals and believe that “Our Best Customer is an Educated Buyer.” Our goal is more than a simple transfer of information, but rather to offer training that leads to greater results. Our trainers have decades of real-world experience working in the industry as service advisors, technicians, and service managers, allowing us to deliver comprehensive training through multiple methods, including:
TRUE BRAND UNIVERSITY:
- Hands-On Training
- In-Store Training
- Classroom Training
- Industry-Leading Online Training

RESEARCH & DEVELOPMENT
Through extensive work in our R&D department, we have been able to stay in tune with the ever-changing world of automobiles. Whether it’s changes in vehicle designs or the introduction of new motor oil specifications, Solid Start continues to provide industry leading products today and for tomorrow.
RESEARCH & DEVELOPMENT
Through extensive work in our R&D department, we have been able to stay in tune with the ever-changing world of automobiles. Whether it’s changes in vehicle designs or the introduction of new motor oil specifications, Solid Start continues to provide industry leading products today and for tomorrow.

PRIVATE LABEL PROGRAMS

Our private label programs empower you to put your name on our professional automotive solutions, building powerful brand equity with every service. By offering proven formulations under your own label, you elevate your business's professional image and foster brand loyalty that keeps customers returning directly to your bays. Each private label program is individually tailored to your business, strategically designed to give your shop a competitive edge, and drive highly profitable revenue directly to your bottom line.


PRIVATE LABEL PROGRAMS

Our private label programs empower you to put your name on our professional automotive solutions, building powerful brand equity with every service. By offering proven formulations under your own label, you elevate your business's professional image and foster brand loyalty that keeps customers returning directly to your bays. Each private label program is individually tailored to your business, strategically designed to give your shop a competitive edge, and drive highly profitable revenue directly to your bottom line.



